The Law Society of NSW is Australia's largest and most influential membership association for solicitors. We're not all lawyers, but we work together to support the legal profession and ensure a just society for all.In this position you will work as part of an energetic team, executing the Law Society’s marketing initiatives. The role will be responsible for driving the promotion of our member engagement strategies, as well as the promotion of events, products, and services, which will ultimately create positive engagement with and sentiment for the Law Society brand.Responsibilities  As a key member of the team, you will be involved in broad range of marketing projects. Other key elements of this role include website management/edits and updates, building and creating content for eDM campaigns and developing creative campaigns. They will also help drive member lifecycle and segmentation projects.You will:Support the implementation of marketing plans for our member and practice connections partners, working with them to create compelling and effective marketing content.Support the execution and optimise integrated campaigns and initiatives for both partners and internal Law Society stakeholders as requiredDrive a member-led, insights-focused approach and intelligently use data and research in decision-makingManage and maintain web content to a high standard, including regular content audits and constant improvementTrack, measure and report on marketing campaigns across all channelsUpdate and optimise (including A/B and multivariate testing and personalisation) digital content across digital, mobile and social media channelsMeasure campaigns and initiatives to ensure optimum return on investmentRequirementsWith excellent communication skills, you have the confidence and ability to juggle multiple projects simultaneously. You are a self-starter and great problem solver who can work as part of a team or autonomously to deliver and meet deadlines. You have excellent interpersonal and client management skills.A degree in marketing and/or communications. A knowledge of or interest in law preferableExperience in website management and building e-newsletters. (Knowledge of Pardot, Drupal and Wordpress would be advantageous) Experience in copywriting and creative ideation for marketing campaignsStrong understanding of digital marketing trends and social media, and how to leverage these channels effectivelyWorking with creative professionals to build marketing projects and campaignsUnderstanding of different language styles that appeal to various target marketsExcellent interpersonal and communication skillsApplicationsThe Law Society of New South Wales is committed to building and maintaining a respectful and inclusive workplace, appointing the best person for the role and supporting diversity. 60000 AUD Sydney

Marketing Specialist

  • Digital/Print/Events & Affiliate Marketing Support
  • Hybrid Working model, 3 days office / 2 from home - Newly created role
  • Martin Place, Sydney CBD - Initial 12 month fixed term contract

The Law Society of NSW is Australia's largest and most influential membership association for solicitors. We're not all lawyers, but we work together to support the legal profession and ensure a just society for all.

In this position you will work as part of an energetic team, executing the Law Society’s marketing initiatives. The role will be responsible for driving the promotion of our member engagement strategies, as well as the promotion of events, products, and services, which will ultimately create positive engagement with and sentiment for the Law Society brand.

Responsibilities  

As a key member of the team, you will be involved in broad range of marketing projects. Other key elements of this role include website management/edits and updates, building and creating content for eDM campaigns and developing creative campaigns. They will also help drive member lifecycle and segmentation projects.

You will:

  • Support the implementation of marketing plans for our member and practice connections partners, working with them to create compelling and effective marketing content.
  • Support the execution and optimise integrated campaigns and initiatives for both partners and internal Law Society stakeholders as required
  • Drive a member-led, insights-focused approach and intelligently use data and research in decision-making
  • Manage and maintain web content to a high standard, including regular content audits and constant improvement
  • Track, measure and report on marketing campaigns across all channels
  • Update and optimise (including A/B and multivariate testing and personalisation) digital content across digital, mobile and social media channels
  • Measure campaigns and initiatives to ensure optimum return on investment

Requirements

With excellent communication skills, you have the confidence and ability to juggle multiple projects simultaneously. You are a self-starter and great problem solver who can work as part of a team or autonomously to deliver and meet deadlines. You have excellent interpersonal and client management skills.

  • A degree in marketing and/or communications. A knowledge of or interest in law preferable
  • Experience in website management and building e-newsletters. (Knowledge of Pardot, Drupal and Wordpress would be advantageous) 
  • Experience in copywriting and creative ideation for marketing campaigns
  • Strong understanding of digital marketing trends and social media, and how to leverage these channels effectively
  • Working with creative professionals to build marketing projects and campaigns
  • Understanding of different language styles that appeal to various target markets
  • Excellent interpersonal and communication skills

Applications

The Law Society of New South Wales is committed to building and maintaining a respectful and inclusive workplace, appointing the best person for the role and supporting diversity.

  • Posted Date 24 Jun 2022
  • Location Sydney
    NSW / Australia
  • Industry Marketing & Communications
  • Job Type Full Time
  • Salary Not provided